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HELLO,

I’M YAAZI

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Brand Identity Specialist & Visual Storyteller with over a decade of creative expertise.

AWEI
EKSAM
HAV.
HIJRA
ILLUMINE
LAAVA
MDP
SSTE
TITLECODE
WEETOTE
Untitled design (232)

What I do

BRAND DESIGNER & DOCUMENTARY PHOTOGRAPHER

Brand Identity

A strong brand identity defines what a brand stands for, the promises it makes, and how those promises come to life through its products.

Brand storiesBrand rules & guidelinesIdentity creativesProduct creatives

Stories I See

Every captured moment deepens my connection to people and their stories, inspiring work that reflects my creative perspective.
Documentary photographyVisual storytellingSocial platforms

About Me

A BRAND IDENTITY DESIGNER TRANSFORMS IDEAS INTO IMPACTFUL VISUALS THROUGH A UNIQUE BLEND OF COLOUR AND TYPOGRAPHY, CREATING MEANINGFUL STORIES THAT ELEVATE YOUR BRAND.

Get in Touch

hello@yaazi.in

I’m passionate about crafting visual identities that stand out and leave a lasting impression. Driven by a love for storytelling, I create meaningful brands that connect with people. My experience as a designer in the Middle East built a strong foundation for my creative journey, while my documentary work across North India continues to shape my perspective through real people, stories, and moments that inspire my work.

Experience & Education

2016 - Present

Freelancer, Kochi

Brand Identity, Layout & Visual stories

Aug 2021 - Present

GEMS Education, Kochi

Lead - Branding & Digital

Jan 2013 - Feb 2016

Oneness Media Mill, Dubai

Layout Designer

Feb 2012 - Dec 2012

Esquare Info Solutions, Bangalore

Graphic Designer

June 2008 - April 2009

Kerala Media Academy

Post Graduate Diploma In Advertising

Awards & Recognition

Digital Marketing Excellence award

GEMS Education, Kochi 2022

Photography

Second position
State Agriculture Farm Information Bureau 2020

Photography

Exhibited two photographs Green Storm Foundation 2019
Kochi Design week at, Bolgatty 2019.

Photography

Finalist
Giridhar Eye Institute & SSM Eye Research foundation
Photography 2017

The Numbers

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Years of experience

0

Awards won

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Projects completed

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Happy clients

Tools

THE KEY DESIGN AND DEVELOPMENT TOOLS I USE

PHOTOSHOP

PHOTOSHOP

Illustrator

ILLUSTRATOR

INDESIGN

INDESIGN

EXPRESS

EXPRESS

FINAL CUT PRO

FINAL CUT PRO

CANON

CANON

SONY

SONY (5)

How I work

Brand Identity Design

Structured series of steps that guide the development of a new product – from identifying a problem or opportunity, to delivering a final, market-ready
solution.

1. Research & Discovery
Research & Discovery is the foundational stage where we uncover insights about the brand, its audience, and market to define a clear strategic direction.
Design DevelopmentCreative ConceptVisual IdentityConcept Creation
2. Concept & Design Development
Concept & Design Development is the stage where strategy is transformed into visual identity through logo, color, typography, and overall creative direction.
Design DevelopmentCreative ConceptVisual IdentityConcept Creation
3. Applications & Guidelines
Implementation & Brand Guidelines is the stage where the visual identity is applied across touchpoints and defined through guidelines to ensure consistency.
Brand ApplicationBrand GuidelinesVisual SystemBrand Standards

Testimonials

What clients say

Gautham Boban
One of the finest human beings I’ve had the privilege to meet in my lifetime. An artist at heart, he has an incredible ability to transform ideas into meaningful art. A man of style and substance, he is far more than just a professional. From logo design to every creative element of Srotas, he has played a key role in shaping our identity. His signature work didn’t just design our brand - it built it.

Gautham Boban

Founder, Srotas Organic

Mohammed Bilal
“Mr. Yaazi did an outstanding job on the brand book for Hijra Shipping & Forwarding. He took the time to truly understand our vision, listened carefully to our needs, and delivered exactly what we had in mind. His creativity, attention to detail, and professionalism brought our brand identity to life in the best possible way. We highly recommend his work!”

Mohammed Bilal

BDM, Hijra Shipping & Forwarding

Abdul Anzal
" We've been working with Yaazi for the past five years on everything from branding and company profiles to website development and more, and it's been an amazing experience throughout. His professionalism, creativity, and dedication always go above and beyond what we expect. The quality of his work is so consistently high that we've never even thought about looking elsewhere for these services."

Abdul Anzal

Managing Director, MDP Healthcare

Contact Me

Let’s work together

Collaborate to redefine your brand story, shaping a clear, strategic narrative that reflects your values and connects meaningfully with your audience.

Book a Call

+91 89 4386 3342

Prefer Email Communication

hello@yaazi.in